Zoe Bayliss Wong

Zoe Bayliss Wong is a dynamic voice at the intersection of sustainable fashion, financial strategy, and the future of business.

With a track record working with some of the most iconic names in retail, Zoe has become a go-to voice for bold commercial thinking with conscience. Her portfolio spans circular fashion, alternative materials, ethical commerce and inclusive innovation, making her a leading voice in values-driven entrepreneurship.

Zoe made her mark with leadership roles at progressive, culture-shifting brands. She was an early employee at Depop, where she helped turn a 30-person start-up into a 30-million-user global phenomenon. She was instrumental in raising over $80M in funding and shaping one of the UK’s most successful tech exits – in a $1.6BN unicorn acquisition by Etsy. She later joined regenerative B Corp Vivobarefoot as Director of Strategy & Growth, leading its strategic transformation and championing circularity within commerce.

A Chartered Accountant (ACA) by background, Zoe started her career advising FTSE100 consumer giants, led international eCommerce at Tesco Clothing, and holds board roles at leading professional organisations such as ICAEW and Everywoman.

Her dynamic career blends boardroom credibility with cultural fluency—Zoe is a Forbes 30 Under 30 honouree, and previously an award-winning lifestyle writer, blogger and presenter working for ELLE and Yahoo! Style.

Zoe speaks on sustainable business, women in leadership, financial strategy and the future of retail, with a unique lens shaped by real start-up experience and a passion for helping underrepresented voices thrive. Her keynotes are fresh, honest and high-impact—peppered with insights and empowering takeaways for founders, executives and anyone building business with heart.

Suggested talks:

Are we green yet? The business of sustainability. With shrinking budgets and increasing uncertainty, trying to balance sustainable goals with commercial reality is harder than ever. Is there money to be made whilst reducing the world’s environmental and social problems? How can we do this in a meaningful and authentic way? Designed for corporate decision-makers and innovators, this talk goes beyond surface-level ESG goals to unpack how sustainability can become a core business lever. Zoe exposes the often-ignored pitfalls of the green economy—and shares tangible strategies for driving meaningful impact without compromising growth.

Money & Meaning: Building a Values-Led Business That Works. For founders who want to build more than just a business—this talk is for you. Blending heart and hard numbers, Zoe shares her first-hand playbook on creating companies that align purpose with profit. With experience as a portfolio CFO for mission-led brands, she offers an honest look at financial leadership that supports growth without selling out. Expect empowering insights on raising capital with integrity, designing a values-driven strategy, and using finance as a force for good. No jargon—just practical tools to build a company that feels as good as it performs.

Unicorn Lessons: Behind the Scenes of Building A Billion Dollar Business. From 30-person start-up to global cult platform—this is the story behind Depop’s growth and eventual $1.6B acquisition. This talk unpacks the myths and realities of start-up life—from the glamorised hustle to the emotional rollercoaster of scale. Zoe breaks down what founders and early-stage teams need to survive (and thrive), based on a decade of leading high-growth teams and advising bold, purpose-led start-ups. From fundraising and leadership challenges to culture, burnout, and what she wishes she’d known earlier.

Know Your Worth: Negotiating Pay, Power and Progress. Whether you’re pitching for capital or pitching your own your value and asking for a raise—negotiation is non-negotiable. In this empowering and tactical session, Zoe demystifies the art of knowing your worth, drawing on what she’s witnessed from sitting on both sides of the table as a female business leader and CFO. Revealing the subtle, high-impact techniques that drive real results, Zoe shares tactical strategies for underrepresented voices to confidently advocate for themselves in business and beyond.