Shelina Janmohamed is the bestselling author of Love in a Headscarf, a memoir about growing up as a British Muslim woman. Her subsequent book, Generation M: Young Muslims Changing the World, is an exploration of the rising group of global Muslims who believe that faith and modernity go hand in hand, and that they are going to have a disproportionate influence on our future world.
Shelina is an established commentator on Muslim social and religious trends, particularly around young Muslims and Muslim women
She writes for the Daily Telegraph, the Guardian, the National and the BBC. She presented a programme on AI and Religion for BBC Radio 4’s Beyond Belief.
Shelina is the vice-president of Ogilvy Noor, the world’s first bespoke global Islamic branding practice for building brands with Muslim audiences. She was named one of the world’s 500 most influential Muslims, and specifically one of the UK’s 100 most powerful Muslim women. The Institute of Practitioners in Advertising named her as one of the Future Female Leaders of British Advertising.