Georgia Walkden

Georgia Walkden (Money Matters) is a passionate and dynamic independent financial adviser based in London.

At just 27, she has already made significant strides in the financial world, helping individuals and families navigate the complexities of personal finance with confidence and clarity. Driven by the belief that everyone deserves access to financial literacy, she founded Money Matters, a popular Instagram platform dedicated to demystifying money management and educating the public on the financial topics we never learned in school.

With a focus on making financial education accessible, Georgia provides personalised advice tailored to each client’s unique situation. Her approach is grounded in empathy, understanding that finance can be intimidating, especially for those who feel left behind by traditional financial systems. Through engaging content, workshops, and one-on-one consultations, she empowers individuals to take control of their financial futures, whether it’s budgeting, saving for a home, or investing for the long term.

Beyond her advisory work, Georgia is a trusted voice in the financial community, known for her ability to break down complex financial concepts into easy-to-understand, actionable steps. Her insights have resonated with a wide audience, earning her a loyal following on social media and a reputation as a go-to resource for anyone looking to improve their financial literacy.

Dedicated to making financial freedom attainable for all, Georgia is more than just an adviser — she’s a financial advocate, educator, and mentor for the modern generation.