Asad Dhunna is the Founder of The Unmistakables — an independent strategic marketing communications consultancy which helps leaders understand minorities. The mission is to make organisations and campaigns more representative of modern society.
Prior to starting up The Unmistakables, Asad led accounts including Expedia, Freeview, Microsoft, HSBC and Netflix at top global communications agencies FleishmanHillard and Weber Shandwick . He was also Business Development Director at leading travel technology start-up, Triptease, which he helped grow from 8 to 60 people in 18 months.
In his spare time, Asad volunteers as the Director of Communications for Pride in London where he leads a team of 25 people who help deliver London’s third largest one day event and one of the biggest Pride events in the world.
In 2017, he was named one of PR Week’s 30 under 30 rising stars and in 2018 he was named an influential LGBT+ icon and trailblazer by The Dots
Asad holds a first class honours degree from the University of Warwick and is fluent in German— his first work placement was at the Financial Times Deutschland, where he ran a blog about language and what it was like being a British Indian in Germany.
Asad is an avid writer and makes regular media appearances to comment on advertising, marketing, identity and intersectionality. He has contributed to the likes of Newsweek, the Guardian, Huffington Post and the Independent and has appeared on BBC One, BBC Radio 4, 5 Live, Asian Network, Unilad and Sky News.