Rotimi Merriman-Johnson (Mr MoneyJar) announced as new Big Issue Ambassador

We’re thrilled to share that Big Issue has welcomed five new Ambassadors, each bringing unique expertise and platforms to champion the diverse ways that the leading social enterprise is working to break the cycle of poverty.

Northbank client, financial educator and influencer Rotimi Merriman-Johnson joins renowned broadcaster Chris Packham, comedian and actress Michelle de Swarte, business leader Mike Soutar, and housing campaigner Kwajo Tweneboa, with each advising the Big Issue on different issues affecting people out of poverty.

The Big Issue Group works with thousands of Brits each year to reduce the impact of five interlinked issues which keep people trapped in poverty: substandard housing, poor health and wellbeing, lack of learning and earning opportunities, financial and digital exclusion, and the threat posed by the climate crisis.

Rotimi Merriman-Johnson, financial educator and influencer also known as ‘Mr MoneyJar’, will champion the Big Issue’s initiatives to bridge digital and economic divides. He said: ‘I felt hugely honoured and excited to be asked to be a Big Issue ambassador. I would like to help to tell the Big Issue story because lots of people don’t realise the breadth and depth of the organisation – most are familiar with the media business and vendors, but there is also Big Issue Recruit, Big Issue Invest, all these different arms to the company.

‘The next five years are super-important, and we’ve got a lot of work to do around the cost of living, around digital inclusion, around Net Zero, around housing. Just in this past week bills have gone up for everyone. All these issues need solving. Let’s get to work.’

Read about The Big Issue’s five new ambassadors here. To work with Rotimi or our other talent, get in touch: info@northbanktalent.com.